Has Your Professional Profile Gone Stale?
How old is your business profile?
We know; it’s not easy to tell everyone how great you are without coming across as a conceited windbag, but wait too long, and you run the risk of losing your edge.
If you’d like some tips on how to write a good professional profile, the Harvard Business Review (HBR) published a useful article about what your bio needs to get noticed. They also list common mistakes, citing “stale information” as one of the prime offenders, and recommending a fresh take every six months.
We suspect six months may be a mildly unrealistic timeframe for most busy professionals, but any longer than a year and your professional relevance starts to fade. Twelve months is a little more practical – ample time to reach noteworthy milestones and accrue significant experience in key tasks. Depending on how organised your employer is, you may even have your annual performance review completed. A performance review is an excellent baseline making it easy to compare one year to the next; it pretty much does the job for you, bar the sugar-coating.
Speaking of sugar-coating, did we mention we do this for a living? At the risk of coming across like a bunch of conceited windbags, it’s one of the things we do best, but we’ll let you decide. Duval Freelance wrote the profiles below for up-and-coming real estate salesperson, Uros Bojovic, of the Ray White Sue Douglas Group in South Auckland.
2017’s profile is perfect for someone young or just starting out. Our biggest challenge here was a lack of industry exposure, so the focus has no choice but to rest primarily on the person’s character and potential.
But, oh, what a difference a year makes. By the beginning of 2018, Uros is in an entirely different professional realm. A profile update was crucial to reflect the progression that is most significant to Uros’ potential clients – performance and experience.
Contrast the two profiles below to see our theory in action: